Since 2014, mobile apps have been increasingly popular. Whether a self-employed person, a small business owner or a corporate leader, you can benefit from the many currently available technologies. Right now, 52 per cent of smartphone users check their devices hourly. A mobile app is perhaps the key to a successful marketing strategy.
A mobile app is a stand-alone application that can be downloaded and installed on a user’s device. They are typically more expensive to develop when compared to mobile websites, and they also require more ongoing maintenance. However, mobile apps offer several advantages, including the ability to work offline, push notifications, and access to device features such as the camera and GPS.
This article covers the many reasons you should develop a mobile app as part of your online marketing strategy.
A mobile app is a program installed on a user’s smartphone or tablet. Mobile apps are different from mobile websites because they need to be installed. Often, mobile apps are acquired through a device’s app marketplace. This makes it easier for marketers to control the app environment.
Mobile apps are used for 89 per cent of every mobile user’s device time. This means that almost everyone is using mobile applications and will continue to use them more after 2016. Mobile apps allow businesses to have a private corner of their branded experience. This is because mobile users need to download a mobile app before using it. Therefore, companies have much control over what devices can access their app.
A mobile app provides an immersive experience for consumers that they can’t get anywhere else. People increasingly prefer mobile-centric solutions, and they’re not afraid to engage mobile apps, SMS, or mobile email to get them. Mobile-only solutions are very effective. Fifty per cent of United States consumers purchase goods and services immediately after receiving a branded QR code, text, or discount. Buyers are sticking to their local devices for brand support.
A mobile app can be used to power a business’s loyalty program. This means that the app can be used to keep track of a customer’s purchases and award them points or discounts accordingly. A mobile app can also be used to engage users on deeper levels. For example, a restaurant could create a food pairings app to help customers choose what to order.
Another company could create a mobile payment app to ensure that all customers could easily pay for their products or services. Security on smartphones is increasing every year, so companies are taking advantage of this by creating apps that require users to browse, purchase, and pay for their products. MMS is also changing the mobile app game by allowing companies to send rich multimedia content to their customers.
Here are the best benefits of having your own brand’s mobile app:
A mobile app can be a powerful marketing tool to help you reach your target audience, build customer loyalty, and boost your bottom line. By creating a well-designed app that provides value to your customers, you can create a powerful marketing tool to help you achieve your business goals.
At Big Six Studio, we build web and mobile applications that push the limits of current technologies. Our bespoke web and mobile development services can fit all your needs. Having qualified visual designers and expert developers on board, we at Big Six Studio take every project as a challenge, emphasising our clients’ needs to deliver the best work. If you’re looking for a mobile app developer in Nuneaton, look no further! Get in touch with us today and let us know how we can help!
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