• 4 August 2022

Tips on How to Showcase Your Branding on Your Website

Brand identity is the way your business identity is portrayed. It’s the personality of your brand, and it’s what makes you more memorable and recognisable. It’s about creating a recognisable logo, colour scheme, and style. Creating a brand identity for your business website is challenging, and it’s even more difficult to showcase it on your website.

You should never forget that your website is one of the essential tools to market your business. So, it should help you stand out from the crowd, increase your chances of standing out and being recognized among your competitors, and increase your overall business sales. Let’s see how you can create your brand identity on your website.

Tip 1: Stay Consistent With Your Brand Colours

Every company has its palette, which helps people recognise its brand more. When designing a website, уοu should use your brand’s signature colours as much as possible. 

Using colours from your brand palette will allow you to associate with your brand on your website easily. This way, your website will be easier for people to find you, and you will give yourself a way to be easily recognised and remembered.

Tip 2: Be Mindful of the Fonts You Use

The typefaces you use on your website are fundamental. They help people remember your brand and identify it easier. When unsure which fonts to use on your website, you can look at your competition to see what typefaces they use.

If you have a corporate business and a formal business website, you should use fonts that reflect that. You can use a font like Maxima for your header, logo, and contact information. You can also use a font like Proxima Nova for your headings and body copy.

You can use a more playful font if you have a more casual business website. A font like Poppins is a good example.

Tip 3: Create a Photography Guideline

It is also crucial to create a photography guideline for your website. The photos you use on your website are all about representing your brand. So, it would be best if you were very careful about the images you choose and provided limited choices when it comes to the photos you use.

You should also create a guideline that allows you to maintain continuity in your photos and help you create a better brand identity.

Tip 4: Create a Video Guideline

You should also create a video guideline if you have videos on your website. You will want to make a video guideline if you have informative videos on your website. In your video guideline, you should list your preferred video formats, style, length of the video, and file size.

Why Is Brand Identity on a Website Important?

Building a brand identity for your business website is essential because:

• Your customers could be using their smartphones to research your business while they are shopping in your store, but they won’t be able to recognise your website. So, they will look elsewhere.
• A recognisable brand identity will help you quickly stand out and be remembered among your competitors.
• Your brand identity will let people find your website easily.
• It will make your website more memorable because it is easy for people to remember your brand’s colour palette, logos, font, and videos.

Conclusion

Creating a brand identity for your business website is not difficult. It just takes a little bit of research, creativity, and consistency. These four tips will help you create a memorable brand identity for your website. This way, you’ll be able to create a better brand identity for your business website easily.

Need web development services in Nuneaton? Big Six Studio builds bespoke web and mobile applications that push the limits of current technologies and meet your business needs. Let us help you create your well-branded site that stands out.

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